Levi's: Straight walk
A company called Personiva has developed an engaging technology which allows users to star in an ad by simply uploading a photo. Levi’s is using this technology on their site for the “Straight Walk” ad. Users can then share or blog their creation and choose their own ending.
Agency: BBH, New York, USA
Creative Director: Thomas Hayo, (Kevin Roddy – Ecd)
Art Director: Nick Klinkert
Copywriter: Tom Kraemer
Illustrator, Photographer Or Other Additional Credits: Benoit Delhomme (Director Of Photography)