Levine Children's Hospital, Kohl's: Box Jocks

Check out the site: http://www.boxjocks.com/

Box Jocks is a site where kids can design, download, print and build their own papercraft figure while learning about sports safety.

Advertising Agency: BooneOakley, Charlotte, NC, USA
Creative Directors: David Oakley, John Boone
Art Director: Matt Klug
Copywriter: Keith Greenstein
Interactive Director: Bill Allen
Developer: Eric Mills
Illustrator: Trevor Van Meter
Account Team: Claire Oakley, Rachel DelCarmen
Strategist: Demian Brink
Released: December 2009

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6 comments

bobby666's picture
bobby666
1460 pencils

its ok as an engagement program but the pics gives a total negative feel regarding its for kids. personal view, no offence meant

ivan's picture
ivan

Those characters are created by kids I assume.

Ivan Raszl, admin of AotW

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't think they are, else I'd start scouting them for their Illustrator skills!

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice idea, but they could have choose different examples..

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morse's picture
morse
15065 pencils

This is really cool. I'm contemplating to create a new avatar for me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dancamo's picture
dancamo
48 pencils

did anyone else only get half of the page when on the site?? or is it just me

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