Lessius School: #kloutbattle

URL: http://www.kloutbattle.com

KloutBattle is invented and powered by Ogilvy Brussels for Lessius Hogeschool Mechelen. The purpose of the event is to promote new classes such as MICA and PICA for digital geeks and COPY for soon to be writers. KloutBattle is a virtual battle on Twitter. Choose up to 9 opponents, start a fight by posting funny, intelligent or original tweets. The more your tweet is retweeted or mentioned, the more your KloutScore will rise. You better be in good shape because each battle lasts 7 days. Start now and become the Mohammed Ali of all influencers.

Advertising Agency: Ogilvy Brussels, Belgium
Creative Director: Sam De Win
Art Director: Patrick Vermeylen
Copywriter: Wouter Huyghe
Digital Creative Director: Seb Deroover
Additional credits: Steve Salens, Jaan Meerts, Kris Van Hauwermeiren, Ismael Bellarbi
Published: October 2013

1 comment

Klara K.'s picture
Klara K.
2695 pencils

Good insight, I'm curious how well it works in reality. If users are really trying.

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