Leo Burnett: Opportunity

http://www.see-the-opportunity.com

Leo Burnett Lisbon created a plug-in (a device for the internet) that removes the word "crisis" from every webpage and replaces it by the word "opportunity". This revolutionary digital tool is extremely easy to install, and allows people to replace the most repeated word of the year for the word "opportunity".
"We want to stop seeing the problem and start seeing the solution." These words were the foundation of this original idea, available at www.see-the-opportunity.com. Here you can download the free plug-in, available in three languages. Portuguese, English and Spanish.
"When we first came up with the idea to remove the word "crisis", replacing it for any other that felt good we were over flown by a strange feeling of power and, for that, we wanted to use it well. With caution. We looked up words in many sources: books, movies, the internet. Thousands of words were considered, studied, and analyzed but none of them sounded better than "opportunity"? Both words are feminine and between them there is a know relation in the Chinese alphabet where the last ideograms of the word "crisis" are the first ones of the word "opportunity". This, without a doubt, reflects the reason why we want to make this hateful word disappear. We want people to start seeing things from a different point of view. We want to help make the world a better place and that is an opportunity for sure", says Chacho Puebla, Leo Burnett's executive creative director.
This application was developed to work on Firefox, since this is the only one that allows plug-ins to be installed. This enables us to customize the browser's original tools giving us a wide variety of ways to experiment the web.

Advertising Agency: Leo Burnett & Arc Lisbon, Portugal
Executive Creative Director: Chacho Puebla
Creative Team: Chacho Puebla, Dani Palma, Fred Bosch, Alexandre Dalbergeria
Creative Advisor: Tura
Digital Production: Arc WW / Web Corner

28 comments

Guest's picture
Guest

MUY BUENO!!!!!!!

jonybeta's picture
jonybeta
364 pencils

Bru...tal!!!!!! Me encanta la idea y como aprovecha el medio.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

sirvan's picture
sirvan
29870 pencils

It's simple, and deep... but people don't like their computers being hacked very much, especially for advertising. So it was probably only "installed" by the agency and the client, lol.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

wow u r the must negative person i ever seen... Brilliant idea.

Guest's picture
Guest

Very true on both counts.

Guest's picture
Guest

THIS IS THE LAST TIME YOU'LL HEAR THE WORD OPPORTUNITY?
:-)

Guest's picture
Guest

This is the last time you'll hear the word opportunity?

:-)

Guest's picture
Guest

AWESOME!

TRICKY's picture
TRICKY
3950 pencils

i want one

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

then you will need a plug in that removes the word crisis and replaces it with the words free drinks

Guest's picture
Guest

A little invasive I think

Carlos Garcia's picture
Carlos Garcia
847 pencils

I think it's brilliant but shouldn't the headline be "This is the last time you'll read the word crisis."?
Just a little detail i know.
AWESOME work.

CG

zmekyus's picture
zmekyus
120 pencils

ok...so it is another scam promo ad...bravo...

Guest's picture
Guest

What would be Leo Lisbon without tura's advices...

Guest's picture
Guest

Amazing! Leo Lisbon Rocks

Guest's picture
Guest

Fodidoooooo!

Guest's picture
Guest

Supberb ideia!

Temple's picture
Temple
10881 pencils

All you, who downladed the plug-in, raise your hands now.
Except Chacho,Dani and Fredd.
Noone? There must be a conspiracy here. It is called "we won't fuck around with our computers for your award shows".

Guest's picture
Guest

That´s amazing!!!!!

Guest's picture
Guest

VERY GOOD IDEA!!!!

Guest's picture
Guest

AMAZING!!!

Guest's picture
Guest

It´s a great idea!!! Amazing!!

Guest's picture
Guest

It´s a really great idea!!! AMAZING!!!
Congratulation Leo Lisboa!

Guest's picture
Guest

It´s a really great idea!!! AMAZING!!!
Congratulation Leo Lisboa!

Guest's picture
Guest

F#$%ing Awesome. Congrats.

Guest's picture
Guest

Chacho is the King! Cabelo is his knight!

Guest's picture
Guest

could they make also a plug-in for the swine flu? :)

capywriter's picture
capywriter
5511 pencils

nice!

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