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Destiny

Agency: 
Published/Aired: 
June 2013

ThinkPad - DESTINY 誕生秘話

Description: 

The strongest point about Lenovo's ThinkPad (PC) is its "robustness." In pursuit of "ultimate robustness,"we conduct various verification tests, such as drop test or opening-closing test, everyday in the lab. And though it is not widely known, in fact we only sell ThinkPads which have qualified these tests.

This is a short film to communicate the "robustness" which can be said to be the fatal topic for ThinkPad. An unbreakable machine that our target is looking for is "ThinkPad." We put effort on communicating this fact as Edutainment.

Production Managers: Keisuke Motomichi, Kazuki Sato, Rikiya Saito / AOI Pro. Inc.

Digital advertisment created by Leo Burnett, Japan for Lenovo, within the category: Electronics, Technology.

Advertising Agency: Beacon/Leo Burnett Tokyo, Japan
Creative Directors: Shunsuke Kakinami, Masayoshi Kato
Art Director: Yasuo Matsubara
Copywriters: Shunsuke Kakinami, Masayoshi Kato
Producer: Kato Hisaya
Film Director: Takeshi Kogahara
Director of Photography: Masaya Nakahara
Art Director: Daisuke Noda
Gaffer: Tetsu Moritera
Stylist: Toshimi Marutani
Hair & Make: Azusa Oue
Art: Aki Kasai
Prop: Takaya Yamamoto
Editors: Takeshi Kogahara, Hiroki Makita
Effecter: Hiroki Makita
Action Adviser: Shadow Stant Production
Sound Design: Audio Force
Account Executive: Gaku Saito
Strategic Planner: Mitsuru Murayama
Web Technical Director: Tomonori Oki
Web Design: Kazuhiro Hamakawa
Media Planning: Ritsuki Kobayashi

Comments (1)

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Highest Rated

kleenex's picture
kleenex
Activity Score 46843

TOOOO no real pay off.

kleenex's picture
kleenex
Activity Score 46843

TOOOO no real pay off.

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