Lego: Pharaoh's Quest


This is the first product site from LEGO Digital production whose all content can be viewed and interacted through iPhone & iPad because it is based on HTML5.

Advertising Agency: LEGO Digital Marketing, Denmark
Published: November 2010

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morse's picture
14994 pencils

I like the strategy here. Lego starts the story that you can later play out yourself with your toys. The only problem, can the kids read or will they read?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I do think they will. It's unbelievable how well kids of young age know so much about the internet already.

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