URL: http://pharaohsquest.lego.com
This is the first product site from LEGO Digital production whose all content can be viewed and interacted through iPhone & iPad because it is based on HTML5.
Advertising Agency: LEGO Digital Marketing, Denmark
Published: November 2010
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2 Comments
I like the strategy here. Lego starts the story that you can later play out yourself with your toys. The only problem, can the kids read or will they read?
What hath God wrought
I do think they will. It's unbelievable how well kids of young age know so much about the internet already.
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