Leagas Delaney Hamburg: Copytest App

iTunes link:

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook.

Advertising Agency: Leagas Delaney Hamburg, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt
Art Director: Ole Kleinhans
Copywriters: Bjoern Neugebauer, Jakob Eckstein
Illustrators: Ole Kleinhans, Markus Schmidt
Technical conception and supervision: Sven Schmiede
Published: January 2011


atb2005's picture
13567 pencils

Yet another app. What if I don't use iPhone?

TommyO's picture
1866 pencils

Then you are not qualified to BREATH, let alone work as a copywriter!

CuriousPencil's picture
4227 pencils

* breathE

Reality Check's picture
Reality Check
1801 pencils

It's great that this app exists.

deedeedead's picture
26 pencils

Too bad it´s only in german !, anyway, like the approach in this one. Cool way to spot new talents

krautland's picture
3220 pencils

okay, cute but it's not really an idea, it's an adaptation for a different media environment.

henito's picture
562 pencils

brings new life and fun to a recruiting tool that had become quite boring and somewhat uninspired. so I like it!

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