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Leagas Delaney Hamburg: Copytest App

Your rating: None Average: 7.9 (47 votes)

iTunes link: http://itunes.apple.com/us/app/leagas-delaney-copytest/id417378144?mt=8

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook.

Advertising Agency: Leagas Delaney Hamburg, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt
Art Director: Ole Kleinhans
Copywriters: Bjoern Neugebauer, Jakob Eckstein
Illustrators: Ole Kleinhans, Markus Schmidt
Technical conception and supervision: Sven Schmiede
Published: January 2011

7 Comments

atb2005's picture 13683 pencils
atb2005 | Sat, 2011-03-05 09:18
6

Yet another app. What if I don't use iPhone?

TommyO's picture 1878 pencils
TommyO | Sat, 2011-03-05 14:33

Then you are not qualified to BREATH, let alone work as a copywriter!

That's me!
http://blog.tapuz.co.il/wranger

CuriousPencil's picture 4273 pencils
CuriousPencil | Mon, 2011-03-07 09:58

* breathE

Reality Check's picture 1725 pencils
Reality Check | Sat, 2011-03-05 21:35
8

It's great that this app exists.

deedeedead's picture 26 pencils
deedeedead | Mon, 2011-03-07 00:35

Too bad it´s only in german !, anyway, like the approach in this one. Cool way to spot new talents

http://www.behance.net/JavierValle

krautland's picture 3204 pencils
krautland | Thu, 2011-03-10 07:44
3

okay, cute but it's not really an idea, it's an adaptation for a different media environment.

henito's picture 421 pencils
henito | Mon, 2011-03-21 12:51
9

brings new life and fun to a recruiting tool that had become quite boring and somewhat uninspired. so I like it!

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