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Leagas Delaney Hamburg: Copytest App

iTunes link: http://itunes.apple.com/us/app/leagas-delaney-copytest/id417378144?mt=8

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook.

Advertising Agency: Leagas Delaney Hamburg, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt
Art Director: Ole Kleinhans
Copywriters: Bjoern Neugebauer, Jakob Eckstein
Illustrators: Ole Kleinhans, Markus Schmidt
Technical conception and supervision: Sven Schmiede
Published: January 2011

7 comments

atb2005's picture
atb2005
13567 pencils

Yet another app. What if I don't use iPhone?

TommyO's picture
TommyO
1866 pencils

Then you are not qualified to BREATH, let alone work as a copywriter!

CuriousPencil's picture
CuriousPencil
4227 pencils

* breathE

Reality Check's picture
Reality Check
1799 pencils

It's great that this app exists.

deedeedead's picture
deedeedead
26 pencils

Too bad it´s only in german !, anyway, like the approach in this one. Cool way to spot new talents

krautland's picture
krautland
3225 pencils

okay, cute but it's not really an idea, it's an adaptation for a different media environment.

henito's picture
henito
557 pencils

brings new life and fun to a recruiting tool that had become quite boring and somewhat uninspired. so I like it!

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