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Copytest App

Published/Aired: 
January 2011
Description: 

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook.

iTunes link: http://itunes.apple.com/us/app/leagas-delaney-copytest/id417378144?mt=8
Advertising Agency: http://www.leagasdelaney.de">Leagas Delaney Hamburg, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt
Art Director: Ole Kleinhans
Copywriters: Bjoern Neugebauer, Jakob Eckstein
Illustrators: Ole Kleinhans, Markus Schmidt
Technical conception and supervision: Sven Schmiede

Comments (7)

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Highest Rated

henito's picture
henito
Activity Score 560

brings new life and fun to a recruiting tool that had become quite boring and somewhat uninspired. so I like it!

atb2005's picture
atb2005
Activity Score 13561

Yet another app. What if I don't use iPhone?

TommyO's picture
TommyO
Activity Score 1866

Then you are not qualified to BREATH, let alone work as a copywriter!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

* breathE

Reality Check's picture
Reality Check
Activity Score 2537

It's great that this app exists.

deedeedead's picture
deedeedead
Activity Score 26

Too bad it´s only in german !, anyway, like the approach in this one. Cool way to spot new talents

krautland's picture
krautland
Activity Score 3216

okay, cute but it's not really an idea, it's an adaptation for a different media environment.

henito's picture
henito
Activity Score 560

brings new life and fun to a recruiting tool that had become quite boring and somewhat uninspired. so I like it!

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