The Gentlemen’s League Configurator

January 2013

The Liquor Control Board of Ontario (LCBO) is making it easier for young men to get back into the party spirit during the post-holiday season with an ornately designed web tool that resembles a handcrafted prop from an H.G. Wells-inspired movie. The Gentlemen’s League Configurator is an experiential website that helps men plan parties in a simple yet gentlemanly fashion. Visit The Gentlemen’s League Configurator at

Digital advertisment created by Cossette, Canada for LCBO, within the category: Alcoholic Drinks.

Advertising Agency: Cossette, Toronto, Canada
Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Chad Borlase
Art Director: Kenneth Fothergill
Copywriter: Peter Gardiner
VP Digital: Tim Dolan
Brand Director, Digital: Chris Dyck
Director, Digital Production: Pralad Rao
Senior Project Manager: Amber Adam
Senior Interactive Architect: Scott Garson
Web Developers: Dylan Scott, Christina Habberjam
Designer: Eleni Alpous
Interactive Designers: Erin McGuire, Pavel Gorin
QA Analyst: Kate Roberts
Senior Web Developer: Jaswinder Rattanpal

Comments (5)

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Highest Rated

kleenex's picture
Activity Score 47503

A nice looking website.

tazyboy's picture
Activity Score 777

not bad

DaAvitar's picture
Activity Score 198

Dont like...

Spanky's picture
Activity Score 4899

Looks like they spent a lot of time making something incredibly boring.

theideamug's picture
Activity Score 16

Compare to the SAQ campaign few years ago (in Quebec), LCBO is way lackluster.

THE IDEA MUG. Take a sip of the future.
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kleenex's picture
Activity Score 47503

A nice looking website.