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Social donation street party

Agency: 
Published/Aired: 
December 2011
Description: 

During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Directors: Sagi Blumberg, Roy Cohen
Art Director: Einat Dotan
Copywriter: Liron Ben-Yacov
Flash Designers: Noam Beeri, Itay Wolfson, Ohad Tsaroom, Roman Rozanov, Ilya Phatelevich, Ofri Aizenberg

Comments (8)

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Highest Rated

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Well done

skeMaMen's picture
skeMaMen
Activity Score 428

Lame and terrible...

>>> Designed to be signed...

Hadrons's picture
Hadrons
Activity Score 6017

All those Happy people that exist only in Facebook.
La-la land fairy-tales.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture
andylefty
Activity Score 4535

AHHHHHH so long, I don't even know if it's a good idea. Got so freaking bored except for the odd funny joke.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I commend your effort to try to create something new, but this seems super weird.

kleenex's picture
kleenex
Activity Score 43473

I think it was a nice idea.

ishiboy's picture
ishiboy
Activity Score 497

I like it.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

So and so. Too long for me.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Well done

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