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Latet: Social donation street party

During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Directors: Sagi Blumberg, Roy Cohen
Art Director: Einat Dotan
Copywriter: Liron Ben-Yacov
Flash Designers: Noam Beeri, Itay Wolfson, Ohad Tsaroom, Roman Rozanov, Ilya Phatelevich, Ofri Aizenberg
Published: December 2011

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8 comments

skeMaMen's picture
skeMaMen
426 pencils

Lame and terrible...

>>> Designed to be signed...

Hadrons's picture
Hadrons
5743 pencils

All those Happy people that exist only in Facebook.
La-la land fairy-tales.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture
andylefty
4533 pencils

AHHHHHH so long, I don't even know if it's a good idea. Got so freaking bored except for the odd funny joke.

thedesignaddict's picture
thedesignaddict
5331 pencils

I commend your effort to try to create something new, but this seems super weird.

kleenex's picture
kleenex
25686 pencils

I think it was a nice idea.

ishiboy's picture
ishiboy
497 pencils

I like it.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

So and so. Too long for me.

alexander_bickov's picture
alexander_bickov
3279 pencils

Well done

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