Land Rover Navigator: iPhone application

Advertising Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar
Published: August 2009

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14 comments

Guest's picture
Guest

Funny but useless this is a show it off once and delete App.

Guest's picture
Guest

is it just me or this app up just annoying! I mean the only point i'm getting out of it is how disappointing LR is. I'm guessing u will only use this app once, is that the same feeling i might get driving the car!

Guest's picture
Guest

Think it's a smart and cheap way of advertisement.

Well done.

Guest's picture
Guest

Better as a google maps overlay or something

Guest's picture
Guest

To make it work, I would make it a normal GPS navigation application along with the LR suggested path or shortcut.

Guest's picture
Guest

Over done. people are starting to make tech stunts re using old ads and concepts.
Everything is no done. Just seems like it.

J

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny iPhone App idea

Guest's picture
Guest

Good work. Innovative.

Guest's picture
Guest

trying to put a print ad to a new medium. but no individual benfit added. boring!

Guest's picture
Guest

Nice idea but fake

Guest's picture
Guest

done. fake and dull... http://www.newcreatives.com/work/1213280175/1213433685.jpg - they are also on newcreatives.com ... both ;)

Guest's picture
Guest

This one is way better dude! I have seen the straight line for several times now, but not like this. I think it's a very strong and cheap way of advertising.

Hollmichel's picture
Hollmichel
4 pencils

Agreed :)

Guest's picture
Guest

it s a so good invetion i soo like it

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