Lacta: Love in Action

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras in the finished film. During filming, audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentine’s day the 27’ film

See the site and film here:
Case video here:

Advertising Agency: OgilvyOne Worldwide, Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Constantinos Demetriadis
Copywriter: Konstantina Chatzaki
Account Director: Christina Alifakioti
Web Programmer: George Alatzas

February, 2010


Adaddicted's picture
3435 pencils

I've to agree since they claim its based on a true story.
Like the feel and the tone throughout. Acting is superb, she's gorgeous I must say, but the voice... horrible!
Overall good job!


xcreativity's picture
2374 pencils

good job

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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listenthinkimplement's picture
64 pencils

A poison for hopeless romantic souls... yet boring and predictable in some parts... Overall a mini Hollywood movie...

ad_nan's picture
2 pencils

Fantastic work

raavigeorgian's picture
2444 pencils

such a story will be a runaway hit in India...Believe me...

LeroyChristian's picture
392 pencils

i love this

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