Lacta: Love in Action

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras in the finished film. During filming, audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentine’s day the 27’ film

See the site and film here: http://loveinaction.gr/english
Case video here: http://vimeo.com/10550343

Advertising Agency: OgilvyOne Worldwide, Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Constantinos Demetriadis
Copywriter: Konstantina Chatzaki
Account Director: Christina Alifakioti
Web Programmer: George Alatzas

Published: 
February, 2010

6 comments

Adaddicted's picture
Adaddicted
3435 pencils

I've to agree since they claim its based on a true story.
Like the feel and the tone throughout. Acting is superb, she's gorgeous I must say, but the voice... horrible!
Overall good job!

withalltherespects

xcreativity's picture
xcreativity
2374 pencils

good job

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

listenthinkimplement's picture
listenthinkimplement
64 pencils

A poison for hopeless romantic souls... yet boring and predictable in some parts... Overall a mini Hollywood movie...

ad_nan's picture
ad_nan
2 pencils

Fantastic work

raavigeorgian's picture
raavigeorgian
2444 pencils

such a story will be a runaway hit in India...Believe me...

LeroyChristian's picture
LeroyChristian
392 pencils

i love this

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