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Love in Action

Agency: 
Published/Aired: 
February 2010
Description: 

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras in the finished film. During filming, audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentine’s day the 27’ film

See the site and film here: http://loveinaction.gr/english
Case video here: http://vimeo.com/10550343

Advertising Agency: OgilvyOne Worldwide, Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Constantinos Demetriadis
Copywriter: Konstantina Chatzaki
Account Director: Christina Alifakioti
Web Programmer: George Alatzas

Comments (6)

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Highest Rated

LeroyChristian's picture
LeroyChristian
Activity Score 392

i love this

Adaddicted's picture
Adaddicted
Activity Score 3435

I've to agree since they claim its based on a true story.
Like the feel and the tone throughout. Acting is superb, she's gorgeous I must say, but the voice... horrible!
Overall good job!

withalltherespects

xcreativity's picture
xcreativity
Activity Score 2374

good job

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

listenthinkimplement's picture
listenthinkimplement
Activity Score 64

A poison for hopeless romantic souls... yet boring and predictable in some parts... Overall a mini Hollywood movie...

ad_nan's picture
ad_nan
Activity Score 2

Fantastic work

raavigeorgian's picture
raavigeorgian
Activity Score 2444

such a story will be a runaway hit in India...Believe me...

LeroyChristian's picture
LeroyChristian
Activity Score 392

i love this

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