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Love in Action

Agency: 
Published/Aired: 
February 2010
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Description: 

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras in the finished film. During filming, audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentine’s day the 27’ film

See the site and film here: http://loveinaction.gr/english
Case video here: http://vimeo.com/10550343

Advertising Agency: OgilvyOne Worldwide, Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Constantinos Demetriadis
Copywriter: Konstantina Chatzaki
Account Director: Christina Alifakioti
Web Programmer: George Alatzas

Comments (6)

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Highest Rated

LeroyChristian's picture
LeroyChristian
392 Activity Scores

i love this

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