NewerOlder

Lacta Chocolate: Facebook app case study

URL: http://www.facebook.com/Lacta

Lacta is the leading chocolate brand in Greece. Its advertising has always been about people in "love", comparing the feeling to Lacta's sweet taste. Its slogan translates to "Lacta - The sweetest part of your life". In order to promote Lacta's Facebook page, OgilvyOne Athens developed an application that let people change Lacta's brand on the pack into the name of their lover. They could then post the custom image on their lover's Facebook wall, declaring to everyone that he or she is the sweetest part of their life. The application quickly became a viral hit in Greece, with 135.000 people sharing more than 300.000 virtual Lacta chocolates and many users substituting their profile image with their dedicated Lacta. This helped grow Lacta's Facebook page into the biggest for any brand in Greece, numbering today 265.000 fans.

Advertising Agency: OgilvyOne, Athens, Greece
Executive Creative Director: Panos Sambrakos
Creative Director: Konstantina Chatzaki
Copywriter: Franceska Galafti
Art Director: Konstantinos Penlidis
Web Designer: Dimitris Chatzieleftheriou
Head of IT: Manolis Mavrikakis
Web Programmer: Angelos Veglektsis

Related videos by Shutterstock

5 comments

besnik's picture
besnik
105 pencils

Smart as the other Lacta's campaigns!

morse's picture
morse
15659 pencils

Sweet idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sdb's picture
Sdb
1364 pencils

Good idea, its effective as well!

sirvan's picture
sirvan
29870 pencils

Very brave of the client to let them futz w/ the LogoFont. Nice.

+++

"I love some things, and don't love some other things."

Glut's picture
Glut
3947 pencils

Saying to the other "you are like a peanut lacta", "Our love is like a milky lacta"

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments