Kozel: Beer Buddy!

Android App:

Beer Buddy! is the very first mobile app that you can’t touch - it’s counting you a time for how long you can “ survive” without your mobile phone. That helps you and your friends enjoy even more your togetherness. Our goal was to engage digital consumers and spread the message that Kozel (is authentic Czech beer that thanks to its easy-drinking taste) supports people to fully enjoy true spirit and simple small joys of camaradery while putting aside their daily duties.

Advertising Agency: Triad, Bratislava, Slovakia
Creative Director: Jaroslav Zacko
Art Director: Viktor Karvai
Copywriters: Maroš Hamorský, Vlado Kurek

July 2013


morse's picture
17002 pencils

I think there are at least 3-4 apps out there that build on the same idea. But we can never have enough.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
2904 pencils

What about iPhones?

Art & Illustration

kleenex's picture
40696 pencils

What do win if you do not answer the phone for over an hour??

damnson's picture
11519 pencils

Yeah, I was thinking about the same thing. What's the reward?

An axe murderer of ads.

grenasberg's picture
2 pencils

I guess you win a free beer from the looser? Or anything else you agree upon with your buddies :)

kollar_matus's picture
6 pencils

yep, you're right. Only thing that you're actually winning is the badge - and there were much more badges than just this one for an hour without a phone (on for 8 hours & more) - and the rest is up to your buddies :)

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