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Kotex Young: How we won the hearts of Israeli teenage girls

Advertising Agency: McCann Erickson, Tel Aviv, Israel

6 comments

simon.gross's picture
simon.gross
541 pencils

Horrible case study video. Truly incredible campaign.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Agreed on both counts

After I heard her say "OMG !" i wanted to punch a baby seal.

simon.gross's picture
simon.gross
541 pencils

Ha.

morse's picture
morse
16545 pencils

Impressive results.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
Glut
3947 pencils

I´m sure it will be a huge business with excellent profits, but it´s horrible.
They are encouraging teens to spend they life inside the web.....GO OUT AND EXPLORE THE WORLD.
How could a fantasy character would be better than a real person....TALK TO OUR SON AND DAUGHTERS PARENTS.
Business speaking: 9 Real Life: Ask yourself.

sirvan's picture
sirvan
29870 pencils

Exactly how NOT to talk to consumers. Especially kids. OMGz!

+++

"I love some things, and don't love some other things."

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