Kotex Young: How we won the hearts of Israeli teenage girls
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Advertising Agency: McCann Erickson, Tel Aviv, Israel
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6 Comments
Horrible case study video. Truly incredible campaign.
Agreed on both counts
After I heard her say "OMG !" i wanted to punch a baby seal.
Ha.
Impressive results.
What hath God wrought
I´m sure it will be a huge business with excellent profits, but it´s horrible.
They are encouraging teens to spend they life inside the web.....GO OUT AND EXPLORE THE WORLD.
How could a fantasy character would be better than a real person....TALK TO OUR SON AND DAUGHTERS PARENTS.
Business speaking: 9 Real Life: Ask yourself.
Exactly how NOT to talk to consumers. Especially kids. OMGz!
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"I love some things, and don't love some other things."