Kosogorov Samogon: Fun
Advertising Agency: mfive creative group, Moscow, Russia
Copywriters: Marina Majorova, Maksim Buchenkov
Director: mfive
Producer: Eugene Kustov
Consultant: Konstantin Garanin
Released: December 2008
Advertising Agency: mfive creative group, Moscow, Russia
Copywriters: Marina Majorova, Maksim Buchenkov
Director: mfive
Producer: Eugene Kustov
Consultant: Konstantin Garanin
Released: December 2008
11 comments
Hmmm...
c´mon guys ... it´s exactly the same ...
yeh, a good watch first time round, and definately something that could catch on.
Where is the the brand name dropping though?
Ray Ban viral - copy paste.
No shit. Exactly the same...
get a girlfriend.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
The YouTube viral, while not a dead horse, is a very sickly one. It might still get you somewhere but not where you want to go. Now assuming that Russians are completely insane and this sort of thing resonates, where the hell is what you're selling? Neat video, I'm sure it was fun to make but insert any vodka brand here and it's the same.
- The only thing more rare than a good ad is a good guest comment -
no, this is not good.
first off -- they stole the concept from cutwater. ray bran, anyone? levis?
secondly -- cut the fucking score. yes, I know you learned it in ad school but if you want me to wonder if this is a personal video or an ad at all (and people don't forward ads, so you do want me to wonder), make the video shaky, out of focus, off-balance mono, crappy. don't score it. give the camera to a five year-old if you can't do it.
More information about viral http://www.youtube.com/watch?v=wPoApyhKzNg
It´s a really shit. Exactly Ray-Ban, Levi´s ... but really bud.
And from here http://www.youtube.com/watch?v=wPoApyhKzNg
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The viral project from "mfive" director and mfive creative group for "Kosogorov samogon*" brand. It is founded on the russian national tradition "to drink a lot&funny" and it is a russian answer on the famous virals.
*Samogon (moonshine) - russian national strong alcohol drink.
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