King of the Bull

December 2011
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Take our Bull Ride to the Future. Danish digital agency Konstellation believes that the future of brand activation lies in shortening the distance between the real world and the digital platforms. Even things that you would never think of being digital can become digital and thus sharable. They rented a mechanical bull for one of their parties and invented a way to allow the riders to share their experience on social media in real time.

Advertising Agency: Konstellation, Copenhagen, Denmark
Creative Directors: Thomas Pries, Nikolaj Fremming
Copywriter: Nikolaj Fremming
Motion Graphics: Kasper Nyman, Theis Grimstad
Programming: Mads Sülou Jørgensen, Morten Barklund
Music: Beck

Comments (13)

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Highest Rated

thenikcreative's picture
17 Activity Scores

Hi Temple, thanks for the comment. Please bear in mind that this was an event that we staged at one of our own parties so therefore the numbers are relatively small - yet impressive. Well, at least we think so :-)