Koleston: Optical illuson

Make the color last longer.

Have a look: http://promos.elnuevodia.com/demos/koleston

Advertising Agency: Leo Burnett, Puerto Rico
Creative Director: Víctor Cabezas
Art Director: Fabio Gil
Copywriter: Nánel Rodríguez
Released: December 2008

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12 comments

ORISHAS76's picture
ORISHAS76
344 pencils

Nada pasa con este anuncio. insignificante.

Guest's picture
Guest

Entra al link del sitio y verás como funciona.

eugenius's picture
eugenius
396 pencils

bullshit... i cant see any...

Advertising Pawn's picture
Advertising Pawn
419 pencils

Meh. Just a pretty famous optical illusion: http://www.johnsadowski.com/big_spanish_castle.php

If anything, it's pretty moronic since the point they make is that the color lasts for 3 seconds...

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Nanel's picture
Nanel
283 pencils

Isn't that advertising? Taking advantage of things that are just out there? Yes it is a famous optical illusion but it worked great for the brand benefit

iT-iS-i's picture
iT-iS-i
1721 pencils

If BS came in varied sizes, this would be astronomical.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

What do color blind persons do? Christopher Nolan can't see red or green.

AdvMan's picture
AdvMan
299 pencils

hahahaha. It's a joke

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elmatacho's picture
elmatacho
251 pencils

why dos it end in b/w?

Zeus's picture
Zeus
912 pencils

it really work....!!!!

mark3r's picture
mark3r
1940 pencils

These type of illusions don't work anymore. People need more of an impact than cheap optical tricks. Internet is full with these type of graphics and it's already too common. Would've worked in the 90's (maybe).

:::MARK3R:::

Guest's picture
Guest

Si ven el link, funciona pero creo que es muy poco tiempo lo que dura el efecto. Fue un buen intento pero no pasa de ser un intento aparte veo que hay dos piezas concentradas en el efecto que tiene el agua en la ejecución y esta es como un poco mas lejana, sólo que en la hay un ambiente de agua pero no veo que tome tanta prominenci(El agua) como en las otras ejecuciones.

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