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Kol Kid: Etch

Advertising Agency: Tribal Worldwide, Toronto, Canada
Managing Director: Andrew McCartney
Creative Directors: Louis-Philippe Tremblay, Denise Rossetto
Copywriters: Sanya Grujicic, Tiffany Chung
Art Director: Andrew Bernardi
Agency Producer: Andrew Schultze
Strategy: Lisa Hart, Dino Demopoulos
Production Company: Code Film
Director: Tom Feiler
Director of Photography: Alan Lukatela
Cameraman: Andrew Easson, Michael Tung
Sound: Shawn Kirkby
Line Producer: Magda Czyz
Post-Production Company: School Editing
Editor: Kyle McNair
Online Editor: Paul Binney
Colourist: Jason Zukowski
Audio House: Pirate Toronto
Audio House Director: Stephanie Pigott
Audio House Engineer: Jared Kuemper
Casting Agency: Andrew Hayes, Powerhouse Casting

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6 comments

morse's picture
morse
15671 pencils

This one doesn't work because there is a motion sensor in tablets so apps can totally react to shaking.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture
miko1aj
3097 pencils

It's not precisely about that. Ipad can have low batteries or something.
It's great idea. So true insight. And I love how kids are directed.

kleenex's picture
kleenex
26978 pencils

All three ads are great!!!

Meredith Singh's picture
Meredith Singh
407 pencils

Why is an iPad any worse than an Etch-a-Sketch?

wink74's picture
wink74
66 pencils

great and memorable piece. 10 stars!

thedesignaddict's picture
thedesignaddict
5366 pencils

Just OK.

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