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Kleenex: Feel Good

Your rating: None Average: 7.5 (58 votes)

Advertising Agency: smoyz, Israel

16 Comments

RonVerse's picture 200 pencils
9

Great idea! I'm assuming it would work better with twitter, I'm not sure how they were able to monitor statuses on Facebook.

Hadrons's picture 5392 pencils
10

Bravo. כל הכבוד ויישר כח

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Spanky's picture 2774 pencils

Corporate stalking. I think I'd be a little creeped out by this.

kleenex's picture 8430 pencils

love it!!!

khronos's picture 752 pencils

of course you would, you big hero xD

andylefty's picture 3136 pencils
8

Forgive me. What's an impression?

Seems like a nice cheap idea and great effect, like the video too.

Feel like there's some info missing as outlined above.

Wordfruit's picture 927 pencils

I wouldn't be overly keen on the stalking, myself.

But my guess is that this is good -- that lots of people would like it.

jackblack's picture 1462 pencils

Well done. Aaa... aaaa... a.. chooooooooo!

cecikoo's picture 8 pencils

Cool and sweet at the same time, love it

sintra's picture 659 pencils
5

fresh look at old problem , nice

Lazarus's picture 1304 pencils

Very cool.

MirayKaymaz's picture 4 pencils

Quite successful event in term of creating brand awareness and execution of the project. However i must say that the idea could be smarter in order to reduce the cost of this project. At the end, this is a Social Media integrated "basic give away" project which could be done by any random brand as long as they have the budget.

Temple's picture 7783 pencils

Much ado....

thedesignaddict's picture 4341 pencils
1

This is corporate trolling.

How many people would be disturbed if their private status was gleaned, and resulted in an unsolicited stranger showing up at their front door?

No way.

timesashes's picture 29 pencils
1

don't like the idea at all. if i get it, i'll feel so bad cuz my privacy is not protected. also, 50 bags you now want everybody to say you are a great company?? cheap bxxxxxxxx

moteldemoka's picture 61 pencils

People complaining about privacy never read Facebook's terms of service. If you've got an open account anyone can read your status' messages and they're even indexed and searchable without the need of logging into Facebook. The people who got 'stalked' had open accounts which is why they could read their status in the first place and I'd even go as far as think they were in Kleenex's facebook group before this whole ordeal.

Anyhoo, Facebook + Privacy = does not compute.

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