Ads of the World A Graphics.com site

Kiehl’s: Express your POW!

Kiehl’s: Express your POW!
Your rating: None Average: 6.1 (14 votes)

Check out the site: http://ExpressYourPOW.com
And this is how a tweet with a single frame comic that I created looks like:
http://twitter.com/adsoftheworld/status/4460987055

New interactive, pop-artish Web site today to build buzz online and support the in-store campaign for a new range of products by Kiehl’s, the premium American skin and hair care brand. You'll see this campaign running in NYC retailers where Kiehl's is sold.

ExpressYourPOW.com brings the restorative powers of the new Kiehl’s Acai Damage-Repairing Skincare to life in a pop-art comic strip creator that lets loyalists and new audiences express themselves by writing their own super power story. Users can create a single frame thought or dabble with creating an entire strip where they can personalize the look of their character and input texts to create their own story. The result can be shared via e-mail, Facebook or Twitter.

Advertising Agency: Colle+McVoy, USA

Comments

mikeelrapido's picture 859 pencils

Poor.

<--------SexInAds-------->
http://sexinads.tumblr.com

sirvan's picture 7334 pencils

This is not the Kiehl's brand.... shame.

+++

"I love everything"

Guest's picture

I just spent 15 minutes playing around on this!

Guest's picture

so much fun!

Guest's picture

love it!!! so much fun!

Guest's picture

it's pretty. pretty shitty.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!