Ketel One: 'The Pour' GIF-iti

Do one thing well

180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it. Click image to see the animation.

Advertising Agency: 180, Amsterdam, The Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Ben Bartels
Copywriter: Joe Craig
Illustrator: INSA
Published: March 2013