'The Pour' GIF-iti

March 2013
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180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it. Click image to see the animation.

Do one thing well

Advertising Agency: 180, Amsterdam, The Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Ben Bartels
Copywriter: Joe Craig
Illustrator: INSA

Comments (4)

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Klara K.'s picture
Klara K.
3343 Activity Scores

Although I appreciate the effort I don't really get the click, the connection of vodka, "do one thing well" and grafitti without a deeper meaning. Also at first I was convinced it is an ad for a marker. Which would actually make more sense.