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'The Pour' GIF-iti

Agency: 
Published/Aired: 
March 2013
Description: 

180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it. Click image to see the animation.

Do one thing well

Advertising Agency: 180, Amsterdam, The Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Ben Bartels
Copywriter: Joe Craig
Illustrator: INSA

Comments (4)

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Highest Rated

Klara K.'s picture
Klara K.
Activity Score 3343

Although I appreciate the effort I don't really get the click, the connection of vodka, "do one thing well" and grafitti without a deeper meaning. Also at first I was convinced it is an ad for a marker. Which would actually make more sense.

morse's picture
morse
Activity Score 17364

You gotta click the image to make sense of it all. Lots of work went into this one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
ivan
kleenex's picture
kleenex
Activity Score 43337

I like it.

Klara K.'s picture
Klara K.
Activity Score 3343

Although I appreciate the effort I don't really get the click, the connection of vodka, "do one thing well" and grafitti without a deeper meaning. Also at first I was convinced it is an ad for a marker. Which would actually make more sense.

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