Ketel One: 'The Pour' GIF-iti

Do one thing well

180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it. Click image to see the animation.

Advertising Agency: 180, Amsterdam, The Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Ben Bartels
Copywriter: Joe Craig
Illustrator: INSA
Published: March 2013

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4 comments

morse's picture
morse
15826 pencils

You gotta click the image to make sense of it all. Lots of work went into this one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
ivan

Ivan Raszl, admin of AotW

kleenex's picture
kleenex
27828 pencils

I like it.

Klara K.'s picture
Klara K.
2695 pencils

Although I appreciate the effort I don't really get the click, the connection of vodka, "do one thing well" and grafitti without a deeper meaning. Also at first I was convinced it is an ad for a marker. Which would actually make more sense.

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