'The Pour' GIF-iti

March 2013

180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it. Click image to see the animation.

Digital advertisment created by 180 Amsterdam, Netherlands for Ketel One, within the category: Alcoholic Drinks.

Do one thing well

Advertising Agency: 180, Amsterdam, The Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Ben Bartels
Copywriter: Joe Craig
Illustrator: INSA

Comments (4)

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Highest Rated

kleenex's picture
Activity Score 45986

I like it.

morse's picture
Activity Score 17548

You gotta click the image to make sense of it all. Lots of work went into this one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
kleenex's picture
Activity Score 45986

I like it.

Klara K.'s picture
Klara K.
Activity Score 3343

Although I appreciate the effort I don't really get the click, the connection of vodka, "do one thing well" and grafitti without a deeper meaning. Also at first I was convinced it is an ad for a marker. Which would actually make more sense.