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Runs to the Moon

Published/Aired: 
March 2011
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Description: 

Brief: Rebrand Kenya.

Solution: Based on Kenya’s running pride and history we are branding Kenya as *The worlds greatest running nation*.

Concept: Run to the Moon.
Kenya will create history by being the first country in the world that runs to the moon. Then Kenya will invite the rest of the world to recreate the journey by running to the moon virtually.

Comments (4)

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Highest Rated

alpanesen's picture
alpanesen
9 Activity Scores

"Darling, I heard that Kenya have pretty good long-distance runners. Let's visit there and see some athletes."

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