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Kemira: Zoomout

To bring to life the expertise and solutions global chemicals company Kemira provides, 358 decided to show what happens in the process from the start of making board to the final product. The Board Experience is a zoomout that starts with a microscopic view showing chemicals influencing molecules. From there the story expands until we see the final product at the factory. Zoom out to see the big picture of how chemistry turns pulp into board at www.kemira.com/boardexperience

Advertising Agency: 358, Helsinki, Finland
Copywriter: Jonathan Mander
Creative Director / Art Director: Antero Jokinen
Graphic Designers: Isa Jokela-Gomes, HP Savolainen
Producer: Elina Freden
Client Team Director: Tess Cedercreutz
Producer: Jenni Lundström / FLC Helsinki
Post production specialist: Asko Roine
Photographers: ​Oskari Hellman, Mervi Lindman

3 comments

damnson's picture
damnson
8528 pencils

Ehhhh....

An axe murderer of ads.

kleenex's picture
kleenex
32936 pencils

nicely shot.

Marcao's picture
Marcao
2469 pencils

Boring.

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