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Karo Group: Chocolate Burning Yule log

Karo Group: Chocolate Burning Yule log
Your rating: None Average: 7.1 (30 votes)

http://www.karo.com/chocolate-log

Advertising Agency: Karo Group, Calgary, Canada
Photographer: Roth & Ramberg
Published: December 2011

10 Comments

Jaap Grolleman's picture 6318 pencils

They expect us all to share this and make it go viral? Or they're another mechanism behind this?

Daniel_Fontaine's picture 3 pencils

Hi Jaap, thanks for asking! We really only made this for fun. We were looking at those burning log channels and thought we would put a twist on that. We did most of it on our own time but ended up using agency resources to bring it to life and we're pretty happy with the results so we're releasing it as gift from the agency for anyone to enjoy!

Jaap Grolleman's picture 6318 pencils

I'm baffled. Very mature for an agency to respond here, kudos.

Seems fair enough. If you sold this project as a viral to a client it might be a bit pretentious but now it's a great bonus :)

Roger Keynes's picture 4014 pencils
6

Sweet gesture. But needs something, doesn't it?

Will Think for Salary

Billoughsby's picture 5127 pencils

It cut my heating bill by 20%. Thanks, karo!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jackblack's picture 1348 pencils

Looks more like a shite log.

Wordfruit's picture 290 pencils

Agree with Roger -- needs something.

Lazarus's picture 1304 pencils

Yes, it does need something... like an idea.

Temple's picture 7099 pencils

OK, nothing special, but I was indeed searching for that fireplace sound (aka rainymood.com).

marano's picture 358 pencils

Not an ad so nothing to comment on I guess. Nice gesture though :)

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