Kaffeine Communications: Anagram

URL: http://kaffeine.com.ua/projects/copywriter/

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk
Programmer: Roman Davydyuk
Published: March 2011


khronos's picture
998 pencils

awwww man, u ruined a perfectly good idea...u could have used that fantastic tool to figure out what direction the person's mind takes...it could have been like a sort of copywriter test...do something, do anything, it doesnt have to make sense, but maybe it could, send a message to the company as to why you should be the one recruited with those letters !!! that would have been awesome fun...something on the lines of "we need someone whos good with words, but even better with letters" or "copywriter needed, tell us in 50 letters why we should hire you!!" or something of that sort !!! why why why why !! :(

rurorjuror's picture
745 pencils

the reasons of why someone should be recruited are usually written in standard cover letter which comes with the CV. We didn't need a copywriter, who writes free form autobiographical stories, but the one who can solve the clients briefs' puzzles. Moreover, this banner appeared to be a filter from many straight forward thinkers, who usually don't come up with a perfectly good ideas )

Seriously Crazy's picture
Seriously Crazy
638 pencils

working ON may..lol..they seriously needed a copywriter!

kleenex's picture
34600 pencils

Interesting idea to weed out candidates.

AnasCr's picture
92 pencils

i like the idea very much!

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