Juvenile Diabetes Research Foundation: Pinsulin


Thousands of Juvenile Diabetes patients "Pin" themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, we've created 'Pinsulin' (Pinterest + Insulin) Campaign, calling the aid of the world to Repin our message on Pinterest.

Advertising Agency: Mizbala, Publicis, Israel
Executive Creative Director: Dori Ben Israel Kario
Chief Creative Officer: Rony Schneider
Creative Director: Shiri Mann
Digital Creative Director: Elad Shmilovich
Art Directors: Meital Retig, Daniel Salov
Copywriter: Guy Hozavski
Coding: Ofir Oron

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CrackerJackWorks's picture
10147 pencils

brilliantly simple. Good job.

Temple's picture
9621 pencils

Interesting, but it does raise the question of whether we expect the consumer, any consumer, to follow the social media tsunami. There is an interesting graphic here for further thinking on this:

kleenex's picture
25686 pencils

I like it.

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