Jura Whisky: Tweet

Jura whisky launches campaign to find the lost island of Jura after Google sinks it. Jura, the Scotch whisky, has launched a Twitter campaign to help find its island of origin, normally located off Scotland’s west coat, after it mysteriously vanished off of Google Maps. Jura Whisky is rallying its fans together on Twitter, asking them to help remind Google where Jura is by marking where the island should be with an ‘X’ on the whisky brand’s Google Map. Fans who take part in the brand’s “X Marks the Spot” initiative, which was devised by digital agency Holler, can win a bottle of the brand’s 16-year-old whisky. The beautiful island of Jura is not only famous for its whisky, it is where George Orwell wrote 1984. Following its ‘disappearance’ Google has apologised to Jura locals and says it is working hard to reinstate it in its rightful place in the Atlantic. Bob Dalrymple, Global Marketing Controller, Malt Whiskies, at Jura said: “We were very amused to see that Google had wiped Jura off the map.  But don’t worry, we’re still here and producing great whisky. “The Jura brand has had great success engaging with our brand fans via social media, and it is a big part of our strategy.  We’re delighted to give our Twitter followers the chance to point the guys at Google in the right direction.”

Advertising Agency: Holler, UK

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3 comments

morse's picture
morse
15046 pencils

I don't know how many people will take the effort to guess and send back.

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kleenex's picture
kleenex
25612 pencils

I agree.

lucyset's picture
lucyset
238 pencils

Great idea, just wondering on the success rate? How many people participated? Any agency data?

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