Advertisement

Facebook places

Agency: 
Published/Aired: 
October 2010
Description: 

When Facebook launched „Places“ in the US, it was expected to arrive in Germany soon as well. While other agencies waited for the hyped service, Jung von Matt/Neckar decided to be one step ahead. Weeks before the official launch in Germany, a VPN Tunnel that simulated an US IP-Adress allowed us to create places in Facebook. So we created the places for our competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).
 Not only to show that we are faster than the others, but also to raise attention for Jung von Matt/Neckar at high profile digital creatives. When they checked in at their agencys they received our messages: „First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.“ „Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.“ Of course they also spreaded our message to their whole networks via Facebook. First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Kai Heuser, Michael Ohanian
Copywriter: Gün Aydemir

Comments (5)

Log in or register to post comments

Highest Rated

Pascal Boogaert's picture
Pascal Boogaert

This is not the first time Jung von Matt stole an idea from me: http://www.belpascal.nl/page/foursquarecase.html

krautland's picture
krautland
Activity Score 3216

I can't believe you still haven't posted the great quitting calendar to this site.

Guest's picture
Guest

Only lame self- promotions they can do!!!

do something nice soon!

dsklan's picture
dsklan
Activity Score 1926

wow, i cant believe they had places two weeks earlier... what an innovation....

dean viii's picture
dean viii
Activity Score 1686

spreaded?

Pascal Boogaert's picture
Pascal Boogaert

This is not the first time Jung von Matt stole an idea from me: http://www.belpascal.nl/page/foursquarecase.html

Advertisement