Anxiety Crusher

July 2012
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To help users leave vehicle maintenance worries behind, JWT Atlanta created the Jiffy Lube Anxiety Crusher. A rip-roaring monster truck game of epic proportions. Utilizing Bing's image search API, the game lets Facebook users search and destroy anxieties by crushing them in a Jiffy Lube branded monster truck arena. In addition to the first-of-its-kind Bing integration feature, users also get to annihilate anxieties in a, multi-level crash and bash fest, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and monstrous finishing moves.

Advertising Agency: JWT, Atlanta, GA, USA
Chief Creative Officer: Perry Fair
Group Creative Director: Tim Wettstein
Sr. Copywriter: Jeremy Jones
Sr. Art Director: Dustin Tamilio
Producer: Khia Banks
Director Of Integrated Production: Peter Blitzer
Digital Production Company: Lollipop, Toronto
Game Developer: Jason Oda Advergaming / Design
Launch Date: July 2012

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