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JHU/USAID: Aiisseee!

How well do you know your partner? A collaboration with John Hopkins Bloomberg School of Public Health Center for Communication Program, Aiisseee! is an innovative, multimedia approach to behavior change in East Africa. Using radio, TV, and social media, Aiisseee! campaign makes millions of impressions every week. By using laughter to focus on couple connectedness, we are able to address issues around HIV, family planning, maternal health, and other serious topics that affect everyone in East Africa.

Advertising Agency: Khanga Rue Media, Dar Es Salaam, Tanzania
Creative Director: Pat Olvera
Art Director: Nisha Shah Sanghvi
Copywriters: Pat Olvera, Paul Isangi, Salome Nelson
Illustrator: Paul Ngurunduru
Agency Producer: Vida Makamba
Published: August 2014

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1 comment

kleenex's picture
kleenex
26878 pencils

nice idea.

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