Twitter Jeep Puzzle
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Creative Directors: Chacho Puebla, Paulo Areas
Art Director / Digital Creative: Lucas Zaiden
Copywriter: Paulo Areas
Head of digital: Asier Garcia
Head of programming: Victor Moreno
Video Production: Embaixada
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14 Comments
Cool.
This is brilliant. This is what advertisers should be doing: 0-cost ideas, with huge impact.
This is brilliant.
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Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net
I somehow doubt you are Walter. this is also not high-impact.
very cool idea ! give this team a raise!
So simple and smart, why didnt I think of that!!!!!!!!
OMG!
the best is still to come
so excellent is doing a puzzle by just following profiles? I´m not saying is a bad, horrible idea but it´s no the best ad ever for sure like we can see in the upstairs comments
The clever part is the use of a social media platform in a new light...like taking a boat apart, and resembling it to make a helicopter....IMO
after saying that, I think i just came up with an new idea for a reality game show :-p
Ok idea, but I think this concepts asks way too much of the user. I mean, the ones who'll really be engaged with the idea are probably not the primary target for Jeep. The people who'll be most engaged are probably a little bit geeky, into puzzles and have a lot of time on their hands. Probably not Jeep people.
this is kinda cute if you stumble across it but it's not big or "high impact" or anything like it. it's something you need to find on a site many use through applications and not via their web page. but luerzers is right: it's zero cost.
This guy's a genius.
I'm one of the winners of this campaign.. Nicely done..
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http://reklamin-iyisi.blogspot.com
What about it says Jeep?
If this is brilliant, I need to do another thing and quit advertising for ever...
No price, no idea.
This is an interesting use of twitter for advertising (self-promo): http://www.youtube.com/watch?v=HI-Jok2AIzo