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Jeep: Jeep-in Game

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Paweł Heinze, Krzysztof Iwiński
Copywriter: Kamil Kowalczyk
Art Director: Robert Chudzik
Interactive Designer: Paweł Żołyński
Programmer: Rafał Kostecki
Flash Developer: Paweł Kuliński, Andrzej Styś
Project Manager: Marcin Kryński
Account Executive: Tomek Orłowski
Published: September 2011

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4 comments

kleenex's picture
kleenex
26358 pencils

great game idea.

shortleif's picture
shortleif
201 pencils

Nicely done. But all I see is a less action and more nature filled version of Mini Getaway. But that's not a bad thing :)

Temple's picture
Temple
9621 pencils

Interesting, although I have some strong doubts about the Jeep and young generations strategy, wondering how many Polish youths could spend € 60.000 on a Grand Cherokee.

haynes's picture
haynes
8 pencils

This is an interesting ad campaign! When I think of Jeep, outdoors and great adventure come to mind. It was indeed showcased here. Launching this mobile location based game fitted the brand's perspective. And what's greater is that you can win a Jeep Grand Cherokee! :)

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