Jack in the Box: Be a Rich Facebook Fan

URL: http://www.facebook.com/jackinthebox

For every person who ‘likes’ Jack on Facebook, he’ll make a nickel donation into a money jar, displayed and updated in real time on his fan page. At the conclusion of the month-long campaign, Jack will reward one lucky fan with the total amount in the jar. The grand prize will be determined by how loyal Jack’s supporters really are and the number of people they help turn into new Jack fans. Since the more users who sign up means more money in the jar, “Be a Rich Fan” encourages word of mouth to friends and family, though each will want to win the big prize for themselves.

Advertising Agency: Secret Weapon Marketing, USA

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10 comments

brookjohnston's picture
brookjohnston
296 pencils

it's like if groupon had dirty sex with facebook

AmOgodzzz's picture
AmOgodzzz
826 pencils

Hah! So true.

@brookjohnston FTW

Anonymous Author's picture
Anonymous Author
1541 pencils

Pyramid scheme alert!

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AdsofChina's picture
AdsofChina
99 pencils

Another innovative use of Facebook.

Ads of China // 中国广告
http://adsofchina.wordpress.com

andyStock's picture
andyStock
666 pencils

Clever use of Facebook - although it is basically bribing people to become fans, I guess it works!

sirvan's picture
sirvan
29870 pencils

Cute, but not all that "innovative".

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Jack has the funniest comments. Check it out:
http://www.facebook.com/home.php?#!/jackinthebox?v=app_141437025883881

Don't forget to "like" the page and register to win the pot money!!

clayology com's picture
clayology com
235 pencils

Now I Adore this one...fun way to make visitors fans!

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture
Guest

Quite against FB TOC.

whyrtt's picture
whyrtt
17 pencils

ok

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