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Istropolitana Ogilvy: Meeting with Happiness

The main idea was to create a New Year's greeting which would tell our clients that we are at home in the online world. We sent our clients Outlook requests for meeting with happiness. Since many of them synchronize Outlook with their smartphones, our meeting and at the same time our New Year’s greeting appeared on their phones just before midnight of the New Year.

Advertising Agency: Istropolitana Ogilvy, Bratislava, Slovakia
Creative Directors: Peter Darovec, Brano Bezak
Art Directors: Vladimir Durajka, Michal Moravec
Copywriters: Brano Bezak, Peter Darovec
Account Team: Slavo Danko
Published: December 2011

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3 comments

Akshaya Singh's picture
Akshaya Singh
162 pencils

.. Unless they decide to reject the meeting request because they know that if they accept, all their future meeting set ups will show the warning message that it conflicts with 'Meeting with Happiness'. : |

Amateur for life!

Adsolute's picture
Adsolute
32 pencils

Lol. Sending a real person as at the beginning suggested has so much more potential and would be special, if done right. Why compare that with a boring txt and invite? make your invite txt look pretty mediocre.
But like the presentation video.

chuckieT's picture
chuckieT
680 pencils

"Meeting with Happiness" sounds like spam from Coke

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