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Israel Cancer Association: Smelly campaign

URLs:
http://www.single-smoke.co.il/
http://www.distance-smoke.co.il/
http://www.virgin-smoke.co.il/

Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Yuval Davidov
Copywriters: Kobi Cohen, Ronen Levin
Art Director: Yael Gerzon
Illustrator: Miriam Moshinsky
VP Account Manage: Adi Cohen
Account Supervisor: Yonatan Regev
Account Manager: Yuval Goren
Digital Director: Max Sherabkov

5 comments

mr. jones's picture
mr. jones
13 pencils

very different,smart&interesting point of view.
allso beautiful art work...
nice one. LOL!!!

kleenex's picture
kleenex
34654 pencils

I fully agree with mr. jones.

morse's picture
morse
16547 pencils

It's a good idea indeed. Congrats!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
atb2005
13567 pencils

Cute but will do very little - if anything - to discourage smoking among teens.

Prof's picture
Prof
1453 pencils

"with an effect you can't ignore" public masturbation anyone? more numbercrunching please? trying hard to save your stale campaign?

Quite really.

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