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Intouch: Car vs Piano

To prove how unpredictable car accidents are, Intouch insurance created a live 24/7 web broadcast. A 359 KG grand piano was suspended from nine ropes above a car in a Moscow garage during seven days. Twice a day people could vote on a live broadcast 24/7 on carvspiano.ru for an unpredictable real event resulting in one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A live Twitter feed was projected on the wall and a timer clock kept the audience intrigued, waiting for the next rope to be cut-or not. On the 6th day the piano fell down on the car and proving that even if we couldn

Published: 
October 2012

7 comments

thedesignaddict's picture
thedesignaddict
5409 pencils

Great idea. Very different approach.

Roger Keynes's picture
Roger Keynes
5498 pencils

Sweet idea. Love the wit in the unpredictable events too.
Can we add Pussy Riot being released?! ;)

The Jobless Writer
Will Think for Salary

AndyNorza's picture
AndyNorza
31 pencils

I have an accident today an my insurance was the best (GNP) Cool idea, undersantable and holistic

kleenex's picture
kleenex
38984 pencils

That was a great idea.

alausa's picture
alausa
1428 pencils

Nice.

mark3r's picture
mark3r
1953 pencils

Brilliant.

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