Interval House: Every Second Matters

Every second a woman is abused in Canada. Take a second to buy a second to help: http://bit.ly/ZSgJIw

Developers: Steve Shaddick / Floating Castles Media Inc.

Advertising Agency: UNION Creative, Toronto, Canada
Creative Director: Lance Martin
Art Director: Pedro Izzo
Copywriter: David Strasser
Designer: Justin Aitcheson

Published: 
June, 2013

4 comments

adri10288's picture
adri10288
337 pencils

Great insight. The actual execution (the ticking clock and changing backgrounds) got annoying fast however. Worked for the site's intro page, but I had to leave the after about 30 seconds.

certaintly's picture
certaintly
3994 pencils

HUH?

gldc's picture
gldc
9 pencils

You have to visit the website and connect with facebook.
Very good idea to involve friends and relatives - but I wonder how many people actually connect to the sitem with facebook.

kleenex's picture
kleenex
40708 pencils

solid idea.

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