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Every Second Matters

Agency: 
Published/Aired: 
June 2013
Description: 

Every second a woman is abused in Canada. Take a second to buy a second to help: http://bit.ly/ZSgJIw

Developers: Steve Shaddick / Floating Castles Media Inc.

Advertising Agency: UNION Creative, Toronto, Canada
Creative Director: Lance Martin
Art Director: Pedro Izzo
Copywriter: David Strasser
Designer: Justin Aitcheson

Comments (4)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43349

solid idea.

adri10288's picture
adri10288
Activity Score 337

Great insight. The actual execution (the ticking clock and changing backgrounds) got annoying fast however. Worked for the site's intro page, but I had to leave the after about 30 seconds.

certaintly's picture
certaintly
Activity Score 3994

HUH?

gldc's picture
gldc
Activity Score 9

You have to visit the website and connect with facebook.
Very good idea to involve friends and relatives - but I wonder how many people actually connect to the sitem with facebook.

kleenex's picture
kleenex
Activity Score 43349

solid idea.

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