Interval House: Every Second Matters

Every second a woman is abused in Canada. Take a second to buy a second to help: http://bit.ly/ZSgJIw

Advertising Agency: UNION Creative, Toronto, Canada
Creative Director: Lance Martin
Art Director: Pedro Izzo
Copywriter: David Strasser
Designer: Justin Aitcheson
Developers: Steve Shaddick / Floating Castles Media Inc.
Published: June 2013

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4 comments

adri10288's picture
adri10288
337 pencils

Great insight. The actual execution (the ticking clock and changing backgrounds) got annoying fast however. Worked for the site's intro page, but I had to leave the after about 30 seconds.

certaintly's picture
certaintly
4060 pencils

HUH?

gldc's picture
gldc
11 pencils

You have to visit the website and connect with facebook.
Very good idea to involve friends and relatives - but I wonder how many people actually connect to the sitem with facebook.

kleenex's picture
kleenex
27230 pencils

solid idea.

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