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ING-DiBa: Free Throws like Dirk Nowitzki

Throw, but don't throw your smartphone.

NG-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks' star Dirk Nowitzki as their brand ambassador.

Aim: to develop an innovative campaign for Basketball-Events across Germany that presents ING-DiBa as the direct bank of choice for the younger target group and attracts new customer interest. This target group in particular always has their smartphone with them.

We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live online and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard.ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader.

Advertising Agency: Agenta agenturgruppe, Münster/Berlin, Germany
Published: April 2012

7 comments

stevel's picture
stevel
423 pencils

ehhh...

Ron Burgundy's picture
Ron Burgundy
1636 pencils
Nike Diesel's picture
Nike Diesel
13389 pencils

Nice one.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

damn 8.6 stars, Im sure this agency has the guy who developed this on payroll so they could keep producing high billing quality content like this with consistency.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

'ING-DiBa shows how easy banking can be', they say, but although this concept is nice, I don't think it shows anything about the bank.

kleenex's picture
kleenex
32936 pencils

not bad, but did it get more people to go to the bank.

Nike Diesel's picture
Nike Diesel
13389 pencils

This seems completely and utterly useless in any kind of direction regarding the bank. +1@Jaap

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