Finland’s biggest tabloid Ilta-Sanomat introduced legerandary pop hits FInnhits on CD that was sold together with the paper. Most of the songs where familiar to people from karaokebars. So we decided to promote the CD through a banner where you could make your own karaoke video and share it with your friends.
Advertising Agency: hasan&partners, Finland, Helsinki
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Photographer: Kimmo Syväri
Additional credits: Liisa Frick, Mikko Oksanen, !noob/Terhi Hakli
Published: July 2010