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The shelves that Instagram shifted

Agency: 
Published/Aired: 
July 2015
Description: 

Digital advertisment created by Lowe, Australia for IKEA, within the category: House, Garden.

Advertising Agency: 303Lowe, Perth, Australia
Executive Creative Director: Richard Berney
Creatives: Joe Hawkins, Scott Pritchett, Dan Robinson
Business Director: Kelly-Anne Davis
Business Coordinator: Bethany Thompson

Comments (6)

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Highest Rated

halaby87's picture
halaby87
Activity Score 9585

Very ikea specific

helvet.lang's picture
helvet.lang
Activity Score 140

Considering the likely overwhelming use of the #IKEA, i wonder if this set of pictures was actually visible for a long time...
Or maybe they kept on reposting them...

the ad which wasn't there

damnson's picture
damnson
Activity Score 11517

I don't think it was visible or that it worked, but I like the "method" the chose...

An axe murderer of ads.

helvet.lang's picture
helvet.lang
Activity Score 140

Indeed, the theorical meccanism is quite nice. Was just questionning the reality.

the ad which wasn't there

halaby87's picture
halaby87
Activity Score 9585

Very ikea specific

kleenex's picture
kleenex
Activity Score 45966

yeah, but not bad though.

fauxjebus's picture
fauxjebus
Activity Score 498

The problem with this idea is that the IKEA hashtag is way too popular and this would be totally buried within a minute or two, so these images would all just show up in people's feeds and look like ikea was spamming. I would bet they lost followers on this idea if they did it.

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