IKEA: The Mysterious Passenger
If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA.
Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car.
Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Guillaume Ganty
Copywriter: Victor Sidoroff
Agency Producers: Maeva Caron, Nicolas Buisset
Production Company: Hush
Published: April 2011