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IKEA: The Mysterious Passenger

If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA.
Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car.
Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Guillaume Ganty
Copywriter: Victor Sidoroff
Agency Producers: Maeva Caron, Nicolas Buisset
Production Company: Hush
Published: April 2011

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3 comments

Mick001's picture
Mick001
144 pencils

Excellent! Superbe idée!

mickaelkrikorian's picture
mickaelkrikorian
3 pencils

cool idea!

sirvan's picture
sirvan
29870 pencils

A little dangerous, but probably effective :)

+++

"I love some things, and don't love some other things."

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